Adi is a pioneer in participatory media, creating apps and companies in the UGC and blockchain space. Adi runs Revel.xyz, a social collectibles platform. Prior to Revel.xyz, Adi ran YouNow, the live streaming service with over 120 million monthly sessions. As a developer, Adi created more than 30 online games, including the Matrix Game for the famed Warner Brothers Movie. In 2005 Adi co-founded KSolo, the online karaoke service (acquired by MySpace) and, in 2006, Adi co-founded audio network TargetSpot, a JV with CBS (acquired by Radionomy).