Jeremy Fall is a Los Angeles‒born award-winning restaurateur and celebrity chef. He became the first and only food personality managed by Roc Nation (the entertainment conglomerate owned by legendary New York rapper Jay-Z). Jeremy grew up in the restaurant business and opened five successful eateries across the country by the time he was twenty-seven. By age twenty-nine, he was on Forbes’s “30 Under 30 List”, Zagat’s 30 Under 30, and had sold his successful group of fourteen restaurant concepts. In addition, Fall is the creator of Probably Nothing - a web3 culture studio and brand, and Probably a Label, the first web3 major label in partnership with Warner Records. Fall also founded ‘golden egg club’ which at its core, is an art project made up of pieces with hand drawn elements by Fall. The collection has grown to provide members with different utility and social ranking perks — acting as a private membership, and provides a space where Fall can cook private meals for the club, inspire creative collaborations, brand partnerships and more.