Jonathan has been building companies & brands in entertainment, advertising, tech & media for over 25 years. Following the sale of his last startup in 2021 (an early AI ‘telehealth for divorce’ app), he launched CreativeDepartmint to help fortune 500 companies navigate & leverage Web3. Since then, CreativeDepartmint has helped clients such as WarnerBrothers, CBS, Fox/Blockchain Creative Labs, Boston Pizza, drive over $10M in revenue launching NFTs, metaverse activations and Blockchain games. As EVP of Shazam, Jonathan helped position the company for sale to Apple, leading the entertainment practice and securing partnerships with The Grammys, The Oscars, So You Think You Can Dance, Fox, NBC, CBS, Dick Clark Productions and others. Prior to Shazam Jonathan was CEO of PromaxBDA, the global association for entertainment marketing executives where he oversaw more than 3 dozen annual conferences, events and awards shows including the Video Game Marketing Summit (sold to E3), Sports Media Marketing Summit and Station Summit. He also launched the country's first college-accredited TV Promotions Program (in partnership with Santa Monica College).