Kyle Schember is co-founder and CEO of Subtractive Inc. His entertainment career spans 25 years and has included a range of projects from scripted film, television, music videos, and commercials. He began his producing career working on the feature film "Forever Fabulous" in the late 1990's with Jean Smart & Robert Wagner. He also spent 15 years with the Coachella Valley Music and Arts festival as a content producer for the now legendary webcast. From the concert stage he then graduated to aerospace where he continues to function as a director and producer for the SpaceX webcast. Kyle has served as both producer and executive producer for Subtractive's own projects including "Anna" with Emma Stone, and more recently "Who Cares" with Paul McCartney & Emma Stone. Kyle has also served as producer on many of Prince EA's projects including "One Planet" which was created for the Bloomberg Global Business Forum in conjunction with President Macron of France. He is passionate about filmmaking and believes that a great producer has a full understanding of the process from beginning to end in addition to ensuring that everyone on the project is fully supported and inspired to bring their best on each and every production. Enter Web 3.0: 2021 marked an incredibly significant year in NFT history. and Subtractive has been anticipating this moment in time. As Co-Founder of Cosmic Paws "Muttniks" he entered the NFT space and followed that with The Inspiration4 Auction which raised funds for St. Judes Children's research hospital. Subtractive Inc. is an 18 year old creative company based in Santa Monica, CA. Located inside an airplane hangar at the Santa Monica airport, Subtractive houses a full service media studio. Currently Subtractive is working on development of IP and the intersection of blockchain technologies for the arts and entertainment sectors.