Tal Navarro is a serial entrepreneur, advisor, speaker & investor, and one of the leading marketing and Web3 experts worldwide. Navarro is an expert in the field since 2006, and was one of the first people in her country that understood and applied the social media marketing channels. She has founded the first social media collage in Israel in 2011, which was teaching the leading companies and organizations to transform into the web2 space easily and professionally, worked with brands such as Coca-cola, Electricity Israel company, channel 2 news, Breslev, Rest and others. Navarro is the owner of Social-Lady.com, a digital marketing & online branding agency that works and consults entrepreneurs, business owners, organizations and startups on building their online presence, communities and upscaling sales. Tal is especially passionate about supporting women and mentoring young entrepreneurs, and founded Winweb3 - a Non profit supports women in need through the Blockchain. As a businesswoman, Navarro was recognized by Forbes magazine as one of Israel’s digital thought leaders and was interviewed to the 40 under 40 successful leaders in her industry, also for being involved in multiple projects in USA and Israel. She works closely with the Beverly Hills Mayor, worked with the LA Fashion Week and consulting NFT projects and advisory on some web3 projects, building their communities and branding.