Yael is the Chief Commercial and Revenue Officer of Boss Beauties, a web3 media and entertainment brand that inspires & empowers the next generation of women & girls to be everything they want through impact programs, content and consumer products. In her role, she oversees Boss Beauties go-to-market approach, partnerships from strategy to sales to activation, and brand management including digital marketing, PR, and content strategy. Prior to Boss Beauties, Yael was Head of Consumer Products at Dotdash Meredith. Earlier, she spearheaded the Bratz franchise re-launch at MGA Entertainment. Before MGA, Yael helped drive significant growth of Mattel’s licensing business, working on iconic brands such as Barbie and Hot Wheels. Earlier in her career, she held merchandising roles at Disney and Gap Inc. Yael earned her MBA from USC’s Marshall School of Business and BA from the University of Pennsylvania. She is passionate about interior design, holding an advisor position at roomLift, as well as pilates, and yoga. Yael lives in Los Angeles with her fiance, 2 kids, and their dog.