Martin Beecroft is Chief Innovation Officer of SPORTPASS, a fan engagement platform where sports fans play, earn, connect and engage with exclusive experiences from their favourite sports. Working with some of the world’s most recognised sport leagues and teams, including the AFL, Euroleague, the PTO and MotoGP, SPORTPASS, an Animoca Brands subsidiary, is disrupting the relationships between fans, sport and the legacy commercial rights that limit the future of fan experiences.

Martin has been a leading figure for innovation, creativity, and technology globally, working across multiple industries and organisations. Throughout his career he has guided the likes of Barclays Bank, the UNDP, Rio Tinto, The Premier League, SEGA, Codemasters and many more, through innovation, transformation and creativity. Most recently, Martin has played a key role in the innovation and development of projects with the Tonomus and Animoca Brands team, collaborating on future tech and innovation for NEOM.